The Key Strategies

Next are the Strategies - the rules and guidelines by which the mission, objectives etc. may be achieved. They can cover the business as a whole including such matters as diversification, organic growth, or acquisition plans, or they can relate to primary matters in key functional areas, for example:

• The company's internal cash flow will fund all future growth.
• New products will progressively replace existing ones over the next 3 years.
• All assembly work will be contracted out to lower the company's break-even point.