Peter Read is a former chairman of Grey Australia, one of this country's major mainstream advertising agencies. He is also a former managing director and majority shareholder in Murray Evans Advertising, one of the famous names in the growth of the advertising industry in this country.
Peter gained background experience in manufacturing accounting with Simpson Appliances and factory management with Philips, before beginning his career in marketing and advertising.
As a management trainee with The Nestle Company he worked in sales, market research and advertising, before becoming Product Manager for Chocolate.
Today Peter Read is an independent consultant of 16 years standing, specialising in working with owner run businesses. He says:
- I am doing the most enjoyable and rewarding work of my entire business career mentoring owners of small and medium sized businesses helping them to devise and implement the right direction for the future growth of their business.
- “I bring the skills of big business and nearly 40 years of experience across many industries, to give you the confidence that what we develop together will make your business more successful and less stressful on you.”
- “My role is a combination of strategist, mentor and highly experience knowledgeable advisor. I am what has been called a deep generalist.*
- * The concept of a "deep generalist" was enunciated by Andrew Sobel the leading authority on client relationships and the skills and strategies required to earn enduring client loyalty, in “Clients for Life: How Great Professionals Develop Breakthrough Relationships”.
His knowledge and experience ranges from the highest corporate strata right through to the most practical hands-on levels of strategy, positioning, marketing and promotion.
